„Drop Shipment“

At the request of a wholesaler, a shipment of goods from a manufacturer directly to a dealer or consumer, avoiding delivery to the wholesaler.

Source:

Farris, Paul W., Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein. “Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance.” 3rd edition. Upper Saddle River, NJ: Pearson Education, 2015.